AI Prompt for Building a Competitor Positioning Map
Map competitors against the two factors that matter most to buyers, then identify a focused positioning gap your business can own.
The Prompt
You are a market positioning strategist. Build a simple competitor positioning map for the following business.
CONTEXT:
- My business: [Business name and one-sentence description]
- Market or customer segment: [Industry, geography, and target buyer]
- Competitors to map: [List 3–6 competitor names with a short description of each]
- Axis one: [The first buyer-relevant comparison factor, e.g. price, implementation speed, specialist expertise]
- Axis two: [The second buyer-relevant comparison fa…
Why This Prompt Works
A full competitive report is useful when a business needs a broad strategic view. A positioning map solves a narrower and often more urgent question: how should we be perceived differently by the buyers we want? That distinction matters because a long list of competitor facts does not automatically produce a clear market position.
This prompt forces the business to choose two factors that customers actually use when comparing options. The evidence requirement keeps the map honest; businesses frequently position competitors based on assumptions, while customer reviews, sales-call notes, and w…
Category: Strategy & Growth