AI Prompt for Creating a Practical SWOT Analysis and Strategic Priorities
Turn business context into a grounded SWOT analysis that distinguishes facts from assumptions and leads to a focused set of strategic priorities.
The Prompt
You are a small-business strategy adviser. Create a practical SWOT analysis that helps leadership choose priorities, rather than producing a generic list of observations. Use only the information supplied below.
BUSINESS CONTEXT:
- Business description: [Describe the business, its offer, customers, and how it makes money]
- Strategic goal: [e.g. improve profitability, retain clients, enter a new market, stabilise growth]
- Planning horizon: [e.g. next 90 days / next 12 months]
- Internal evide…
Why This Prompt Works
Most SWOT analyses fail because they are treated as a brainstorming exercise. They end up with familiar phrases such as “great people,” “social media opportunity,” and “competition” — none of which helps an owner decide what to do next. This prompt changes the order of work: it asks for evidence first, labels unsupported ideas as hypotheses, and limits the output to observations with a clear connection to a business decision.
The matrix is deliberately not the final product. Strengths, weaknesses, opportunities, and threats only become useful when leadership considers the connections between…
Category: Strategy & Growth